Create a marketing campaign for the Accu-Chek Guide that expanded the existing Accu-Chek target audience, appealing to a broad demographic. The entire Accu-Chek brand was transitioning toward a reduction of portfolio size, and the success of this strategy depended largely on the success of the Accu-Chek Guide. The project had many stakeholders struggling to agree on a concept.
Emphasize ease of use. Differentiate from the competition. The Accu-Chek Guide solves patients' problems with simple features.